CIC's Communications and Marketing manager, Pauline Gay, has been named Care Marketeer 2007 at the National Care Awards.
The Care Awards are the most prestigious competition within the care industry, with National care charity, CIC, beating an impressive shortlist of candidates from both the private and not-for-profit sector. On the night Pauline was presented with a glass trophy and certificate by TV presenter, Esther Rantzen. (photo) The judges said: “Pauline has introduced and implemented a successful marketing strategy for her organisation. She has utilised a wide range of marketing tools which can really measure the success of these.” The judges were most impressed by “CIC’s ability to translate a corporate marketing strategy to the needs of individual elements of the business.” Pauline said: “I am flattered that my colleagues entered me for this award and I am thrilled that CIC has been recognised for its communications and marketing drive. CIC Chief Executive Phil Edgington said: “We are delighted that Pauline has won this award. Not only does it demonstrate her hard work and commitment but proves once again that CIC competes on a professional level with counterparts in public, private and not-for profit sectors’’ For Further Information Please Contact Lyndsay Milne at CIC Communications Department on 0151 422 5257 or email: lyndsay.milne@c-i-c.co.uk |
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